Busch Beer reveals Kevin Harvick millennial paint scheme


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Last year, the sponsor was so confident their driver would emerge with his second NASCAR Cup Series championship at Homestead-Miami Speedway, they wagered a paint scheme against it.

Well, needless to say but Harvick did not win. The 43-year-old will now run the #MillennialCar in this month’s All-Star Race as part of the bet. The scheme is filled with millennial stereotypes, phrases emojis and even Snapchat filters.

Yeah, there’s a lot going on with this one…

Kevin Harvick, Stewart-Haas Racing livery unveil

Kevin Harvick, Stewart-Haas Racing livery unveil

Photo by: Stewart-Haas Racing

 

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